Increase in Subscribers in 6 Months
Integrative Medical Weight Management – Weight management specialist with a drive to help, Sandra Christensen is a leader in her field with aspirations to have a widespread impact. Sandra aspires to share her knowledge with not just patients but health professionals and therapists. We are helping her realize her leadership, build her authority, and spread her impact.
“And let me say, “WOW!” You really did an amazing job with creating and using the graphics.
I’m crazy about adding Feel Good to the name. It’s so me. It was a brilliant idea on your part. It’s fun to see how we worked together to create something that looks so beautiful and yet so practical.
Thanks for all you did to enhance my article. You are teaching me much about how to present my work and knowledge and about how to get more mileage from what I’ve written.”
Her website had languished in relative obscurity, even despite her speaking engagements, authorship, and outreach. She had no email list, no social media following, and her blog was going nowhere. We began through a desire to refresh her website.
We designed it to reflect her and her message. The messaging was rewritten for the most part, emphasizing key elements to persuade and help people understand all the value she brings to the table.
We restructured the site to be user friendly and clear, while building a blog that made her articles have a much greater impact. We employed key tactics throughout the site to lead visitors to becoming new patients and new followers.
For her outreach, we also created a special page just for promoting herself to places she wishes to speak at and write for. In fact, her ultimate goal is to publish a book! More on that in a moment.
All this, and we were just starting. That was her website, then came the ongoing work of building her following, increasing her authority across the health and mental health fields, increasing her local patients, and promoting her workshops.
Spreading Her Reach
We created a newsletter list to start collecting emails and communicating directly with her following. We worked together to build a strategy around her blog, newsletter, and social media. Consulting and training guided her as she continued to improve her blog and writing. And design was employed to create visuals that made a real impact to accompany her articles. We even created downloadable worksheets, ebooks, and impressive infographics.
The result was an pouring in of expressive comments about how much her followers loved her work, the worksheets, and graphics that visualized what she was trying to teach.
As a result of our work, her website traffic and email list has more than doubled. She had to hire a new assistant to help her as her clients have filled her time, and she has had to start a wait-list for new patients. Her posts were now being shared even when she had only 5 followers on Facebook! And she is beginning new ventures teaching professionals in the the therapy and medical fields her expertise in weight management and addressing shame.
We’ve also been putting together an increasingly impressive patient binder that she gives new clients, and her book is forming. By the time she is ready to start pitching, she will have a following she can bring to publishers to improve her chances for a book deal, and to have more leverage when she does.